Renowned Fashion Designer, Sahar Madani was born in Cairo-Egypt. Sahar, who has lived most of her life in the United States, has built her career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished, Sahar has taken the fashion industry by storm with her unique and original Abaya designs. Her commitment to remain true to her one-of-a-kind vision has afforded Sahar continued success in the ever-evolving Abaya design industry.
With an Art background, Sahar has been surrounded by art for most of her life – right from her education as a Fine Art Major and then as a Graphic Designer. Having studied Interior Design and Architecture from in Washington DC, Sahar exquisitely intertwined the cultures of both Saudi Arabia [her motherland] and the US [where she grew up]. She combined her knowledge and taste of the two worlds, East and West, and brought a completely new approach to her Abaya collection, adding rich fabrics with some colors to enhance the apprentice, elegance and femininity of the Middle Eastern women.
Sahar emphatically believes that Abaya designs these days are not just a cultural image but also a fashion trend that most women follow to keep updated. Sahar believes all women have the right to be independent, strong and to show their personality through her designs. Her knowledge in graphic designing and advertising fields helped Sahar encapsulate a design philosophy that looking beautiful should not be a luxury, but the right of every woman. Testing new limits every day with creativity from her advertising experience, Sahar is her own worst critic, which helped accentuate every woman’s confidence and femininity.
For someone who pursued fashion designing with passion, determination and hard work, Sahar’s childhood aspirations to be a designer and her love for costumes laid the foundation for creativity and inspiration, which is still evident in her designs today. Her trademark Abaya look has the perfect mix of everything – inspired flowing fabrics, detailing and, most importantly, a fabulous fit, coupled with the ethnic styles identifiable with the Middle East.
Both the woman and the label, Sahar is constantly moving forward and continues to build a strong foothold in the fashion industry. Her love of detail and design is evident in everything she does in life and in business. Her enthusiasm, creativity and boundless talent is set to keep her at the forefront of fashion will keep her going for years to come!